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Brazilian Virtual Competitions and rowing app EXR announce partnership to revolutionize virtual rowing in Latin America.

The pioneer of Esports in Latin America, Brazilian Virtual Competitions, and Salty Lemon Entertainment, the game development studio behind the rowing app EXR enter into a strategic partnership. To promote competitive, virtual rowing, the companies plan to host rowing events, introduce training initiatives and raise fan engagement.

Brazilian Virtual Competitions, the leader in the virtual competitions scene in Brazil, and Salty Lemon Entertainment, the game development studio developing EXR, the internationally acclaimed 3D indoor rowing application, are delighted to announce their strategic partnership. Together, the two companies are committed to driving the virtual rowing scene in Latin America, providing an innovative platform for competition and training.

Endorsed by World Rowing, EXR has become one of the world’s leading rowing applications. The indoor rowing app transports rowers to iconic regatta spots including Lake Bled and Henley-on-Thames. It provides detailed performance statistics and gamified training options, taking a virtual workout experience to unprecedented levels of engagement. This innovative angle is of interest to Brazilian Virtual Competitions since it aims to transform the way Brazilians experience sports.

The partnership between Brazilian Virtual Competitions and Salty Lemon Entertainment seeks to strengthen the position of virtual rowing in the region. Simultaneously, it aims to elevate the competitive landscape and deliver memorable experiences for participants. To bring this vision to fruition, the partnership will focus on 3 key elements.

Firstly, Brazilian Virtual Competitions and EXR plan to host high-level virtual rowing events, involving athletes and rowing enthusiasts from across Latin America. These events promote healthy competition and contribute to the popularization of virtual rowing in the region.

Secondly, the partnership introduces initiatives for the development and training of new talents in virtual rowing. The programs are designed to nurture and refine skills, opening doors for a new generation of virtual athletes.

Thirdly, both companies are committed to promoting community engagement, offering opportunities for fans to interact with their favorite athletes, participate in special events, and immerse themselves in the exciting world of virtual rowing.

About Brazilian Virtual Competitions

Brazilian Virtual Competitions are a pioneering initiative to boost virtual sports in Brazil. Founded in 2020 with an initial focus on virtual cycling, its competitions expanded their scope in 2024, introducing virtual running, virtual rowing, and virtual triathlons. With a continuous commitment to innovation, accessibility, and community, Brazilian Virtual Competitions are aiming to transform the way Brazilians experience sports. Find more information on the website of Brazilian Virtual Competitions.

About Salty Lemon Entertainment

Salty Lemon Entertainment is a Belgian game development studio producing EXR, the virtual rowing app. EXR immerses rowers in virtual worlds like Boston's Charles River and uses gamification elements such as challenges to motivate them to row longer and more often. Online events invite the global rowing community to come together on EXR’s virtual waters. The app offers various modes, third-party app integrations, and a free trial. Find more information on EXR’s homepage.


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